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The bold type
The bold type






the bold type

The show’s feminism, too, goes only so far: the women are all slim, beautiful and feminine – as Western society understands those terms. Mental health issues are absent or not mentioned, and never does the show interrogate the pervasive capitalism or cut-throat nature of their industry, which tethers each woman so tightly to her job – they appear not to have friends, relationships or lives outside of work at all. But The Bold Type is mostly sweet, gladdening, and all too easy, sweeping over the debates it seeks to engage in rather than challenging them.

the bold type

Those moments of sadness are wrenching when they come – I have cried many times, particularly at the sensitivity with which Jane’s grief is written, and how much about her own womanhood, fertility, and even life expectancy she is forced to confront while still in her twenties. For Jane, Scarlet’s trailblazing editor Jacqueline Carlyle (Melora Hardin) – who marches on her office treadmill in stilettos and leaves Beyoncé on hold – has grown beyond mentor and into a maternal replacement. There’s Kat Edison (Aisha Dee): social media editor, well-off child of shrinks, embracing her identity as a biracial woman, exploring her sexuality and determined to use Scarlet’s platform as a force for good Sutton Brady (Meghann Fahy): budding stylist, struggling with her career and trying to balance her hard-won independence with her relationship with a much older and much wealthier lawyer on the board of Scarlet’s publishing company and Jane Sloan (Katie Stevens): highly strung, Nora Ephron-devoted star writer, implausibly Manhattan media’s most exciting young female voice, deciding whether or not to have a double mastectomy to prevent the breast cancer she lost her mother to at three. Katie Stevens, Aisha Dee, and Meghann Fahy in The Bold Type (Photo: Freeform/Getty) In a canny decision, its three leads are never in competition career-wise – there is no bitchiness, no backstabbing, only love, fun and support as they sneak off to the magazine’s princess-turret fashion closet to rally or confide, figuratively and sometimes literally raising each other up.

The bold type series#

No matter, of course, because it is a total delight – the syrupy appeal of every Oughts US teen series but with progressive principles. Songs by Big Freedia and Lizzo and Charli XCX signalling moments of joy or empowerment MUNA and Taylor Swift the moments of reflection. Story arcs are rarely allowed to be so thorny that they risk being dragged through more than one episode, resolutions are usually tidy and safe, doing one’s best is successful and rewarded, and the show’s avowed “wokeness” is expressed with little subtlety – Scarlet is all feminist slogan T-shirts, reusable water bottles wielded like weapons and chipped Shellac nails to prove they’re stylish (with the exception of some hardware detailing) but imperfect. It takes place in a New York in which junior staffers can spend days – weeks – indulging any whim or story that take their fancy and are encouraged to exploit their own lives and traumas for content that will boost their – and Scarlet’s – brand (only varyingly are the brutal realities of digital media in evidence). The Bold Type, which began in 2017, based on the experiences of former Cosmopolitan editor Joanna Coles, is a comedy-drama about feminism and journalism which is of course, mostly a fantasy.

the bold type

I haven’t needed any other TV, nor indeed any hobbies, since Netflix began streaming The Bold Type three weeks ago, during which time I have hurtled through four seasons and every prominent debate concerning millennial women of the past half-decade: slut-shaming, open relationships, influencer culture, bi erasure, sex clubs, fake abortion clinics, yeast infections, the poverty issues around menstrual cups, transgender athletes, the closure of queer spaces, gay conversion therapy, Donald Trump’s immigration policy, gun control, #MeToo, workplace abuse, sexual consent, body positivity, white privilege, egg freezing, Yoni eggs, freeing the nipple, the BRCA gene mutation, dodgy #sponcon and pegging. I don’t need my office, either, because I have the glassy bullpen at Scarlet magazine. Not that I even need my BFFs anymore, because now I have Sutton, Kat and Jane. According to The Bold Type, the only things you need to smash the patriarchy are gumption, a cold-shoulder top and your BFFs.








The bold type